Shoe Tags: how do they work and why do runners love them?

What are Shoe Tags for?

You’ve probably noticed those small metal rectangles on runners’ laces. These are Shoe Tags: a tiny accessory with a big impact — motivation, style and meaning every time you run.

At Momenta, they’re engraved in stainless steel, made to resist rain, sweat and long training sessions.

Why runners love Shoe Tags

• a mental boost when the workout gets tough
• a small ritual before heading out the door
• a symbolic reminder of a race, goal or personal milestone
• a meaningful and affordable gift for runners

How to attach your Shoe Tags

1. Slide it onto the lace
Two small openings let the lace pass through on each side of the tag.

2. It locks naturally
Once in place, the Shoe Tag stays put, even during interval sessions or race pace runs. No noise, no bouncing.

3. Move it to any pair of shoes
Switching from daily trainers to race shoes is simple: loosen the lace, slide the tag out, slide it back in on the new pair and tighten again. Nothing permanent — your Shoe Tag follows your running journey.

Engraving ideas for your Shoe Tags

Motivational messages:

• ONE STEP AT A TIME
• KEEP GOING
• YOU GOT THIS
• MIND OVER MILES
• STRONGER EVERY DAY

Fun & playful:

• EAT PASTA RUN FASTA
• CRY LESS RUN MORE
• SORRY LEGS
• RUN NOW BEER LATER

For gifting:

• I’M PROUD OF YOU
• FOR YOUR NEXT RACE
• ALWAYS WITH YOU
• RUN FOR YOU

Who are Shoe Tags for?

• new runners who need a little push to lace up
• 10K, half-marathon, marathon or trail runners
• Hyrox, fitness and cross-training athletes
• anyone who loves running-themed, personalized gifts

In short

Shoe Tags are small, but the effect is huge: more motivation, more meaning, more joy in your training. One engraved line can remind you why you run every time you look at your laces.

If you’re looking for a useful, original and personalized gift for a runner (or for yourself), a pair of Shoe Tags is a simple detail that changes the experience.